Today marks the official start of the She’s Worth It! Campaignn, a grassroots effort to raise money for the rescue, recovery, and reintegration of women trapped in sex trafficking both here and around the world.

Our goal is to raise $280,000 this month to this end.

This weekend, there is a lot of information circulating about human trafficking because this weekend is the Super Bowl.

How are these two things connected? Because each year, thousands of women are trafficked to the cities where major sporting events are taking place. As I type, thousands of women are being trafficked to New Orleans for the johns who will be there for the game and the girls.

Not only is the She’s Worth It Campaign raising money for global organizations, we are also raising money to help an organization here in the States that helps connect women who are escaping sex trafficking to medical services.

I issued a challenge on Facebook earlier today, and I’ll issue it here as well.

If you plan to watch the Super Bowl this weekend– the game or the commercials– I challenge you to share this campaign with the people with whom you are watching the game. At halftime, share about human trafficking, tell people about the women in NOLA who will be suffering this weekend. Pray for both the women trapped in human trafficking and the men who are using them. Give the website to them to donate straight from their smartphones.

To educate yourself about the connection between the Super Bowl and Sex Trafficking, visit First Things for a quality article about the issue.

Check out www.prayforthejohns.org for ways to pray for the men using these women.

Go to www.ShesWorthItCampaign.com for information about the women who desperately need to be rescued and the organizations that are working to rescue them. You can also find information on how you can get involved.

Want to donate to the movement? Go to www.tinyurl.com/SWI-BM

Human trafficking is THE human rights issue of our day, and YOU can be involved in putting an end to it.

Currently 27 million people are enslaved worldwide, more than at any other time in history. Be a part of putting a stop to it in this generation.